B2B Go-To-Market Strategies for China Markets
As China continues its rapid economic growth and technological advancement, businesses worldwide are increasingly drawn to the vast opportunities offered by its dynamic market.
As China continues its rapid economic growth and technological advancement, businesses worldwide are increasingly drawn to the vast opportunities offered by its dynamic market.
John Fargis is a senior executive with over twenty-five years of general management experience in the China market. He has run Asia for a range of US and European software companies. Google purchased three of these companies. John is the Co-founder and Principal for BYG Advantage, focused on market acceleration with international technology firms across APAC, Latin America, the Middle East and Africa. John’s management experience includes bridging dozens of technology companies into new global market opportunities. Until recently he was also an adjunct professor at the Hult International Business School Shanghai campus where he taught courses on Emerging Markets, Leadership and Chinese History. He is an independent director on the NASDAQ listed technology company, Ispire. (ISPR) and a Board of Managers at the Oakwood Friends School.
John first went to China as a Henry Luce Scholar in 1993 when he worked in Shanghai. He was the first foreigner in the modern era, allowed permission to work in a Chinese reform school. Prior to this assignment he had worked for four years as a New York City, special education schoolteacher in Brownsville, Brooklyn.
John has a B.A. with Honors in Medieval Studies from Wesleyan University, a Masters of Special Education from Hunter College and a Masters of Law and Diplomacy with a focus on international business and Chinese history from the Fletcher School at Tufts University. After resideing for decades in China, John currently lives in New Paltz, New York, not far from where he grew up.