Map Data: Kuala Lumpur, Malaysia
Google Earth, Google Maxar Technologies
BYG Advantage employs talent long familiar with region-specific marketing strategy and resources. We keep track of how channels evolve and which new avenues create buyer access opportunities. Our people can understand your target brand image and metrics, and we can fit them into the local marketing infrastructure to achieve desired results.
We have experience across such channels as Wechat, Line, Facebook, LinkedIn, Whatsapp, etc.
We focus in particular on accessing the personas you require to take action, and we align our calls to action with what works locally to drive the metrics you care about most.
We reach who you want to reach in your new markets. Instead of running the same playbook, we adapt your approach to meet local particularities. Our SEO, PR tactics, trade show involvement, and social media each have radically different regional flavors. Our professionals in each local market organize and execute plans meeting your regional goals.
We’re here to help! If you have any questions, comments, or inquiries, our friendly team at BYG is ready to assist you. Get in touch with us via our convenient contact form, phone, or email, and our dedicated team will respond promptly. We value your feedback, and we’re committed to providing exceptional customer service.
John Fargis is a senior executive with over twenty-five years of general management experience in the China market. He has run Asia for a range of US and European software companies. Google purchased three of these companies. John is the Co-founder and Principal for BYG Advantage, focused on market acceleration with international technology firms across APAC, Latin America, the Middle East and Africa. John’s management experience includes bridging dozens of technology companies into new global market opportunities. Until recently he was also an adjunct professor at the Hult International Business School Shanghai campus where he taught courses on Emerging Markets, Leadership and Chinese History. He is an independent director on the NASDAQ listed technology company, Ispire. (ISPR) and a Board of Managers at the Oakwood Friends School.
John first went to China as a Henry Luce Scholar in 1993 when he worked in Shanghai. He was the first foreigner in the modern era, allowed permission to work in a Chinese reform school. Prior to this assignment he had worked for four years as a New York City, special education schoolteacher in Brownsville, Brooklyn.
John has a B.A. with Honors in Medieval Studies from Wesleyan University, a Masters of Special Education from Hunter College and a Masters of Law and Diplomacy with a focus on international business and Chinese history from the Fletcher School at Tufts University. After resideing for decades in China, John currently lives in New Paltz, New York, not far from where he grew up.
